Marketing News

Marketing plans provide a framework to funnel customers from awareness to decision to purchase.

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.

Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn't enough to get meaningful customer engagement with your business—that's the job of a buyer persona. 

Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation.

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out.

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.

Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you.

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.

The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works?