Marketing News

by krbaker@hubspot.com (Kristen Baker) on September 25, 2020 at 10:30 am

By 2022, the number of email users around the world is expected to hit 4.3 billion. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via email.

by Caroline Forsey on September 24, 2020 at 7:00 pm

Instagram has become the favorite social network of many — and, as a result of its popularity, its become a major platform for marketing opportunities.

by Rebecca Riserbato on September 24, 2020 at 8:30 am

We've talked about it before, but diversity, inclusion, and belonging shouldn't be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds.

by pbump@hubspot.com (Pamela Bump) on September 24, 2020 at 1:30 am

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites.

by Kerry Shearer on September 23, 2020 at 11:00 am

This post is written by Kerry Shearer, "The Livestream Expert". Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. 

by pbump@hubspot.com (Pamela Bump) on September 23, 2020 at 11:00 am

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel's Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side.

by cperricone@hubspot.com (Christina Perricone) on September 23, 2020 at 10:30 am

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions. Somewhere like ... Google.

by Rebecca Riserbato on September 22, 2020 at 9:45 pm

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day. Facebook's increased focus on video isn't only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

by krbaker@hubspot.com (Kristen Baker) on September 22, 2020 at 5:30 pm

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive.

by pbump@hubspot.com (Pamela Bump) on September 22, 2020 at 11:00 am

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, "Do I need to have an app for my business?"